1. VII Winners is up! - A new mens fashion platform check it out we’ll be doing a lot with them - http://VIIWINNERS.COM

    Properrly Pressed - Taking cues from iconic menswear styles, the editorial just as with VII Winners, brings together properly pressed individuals with the aim of showcasing their interpretations of style. The editorial serves as a testament that what is Prep to one is not necessarily Prep to others. The first of a multi-editorial series draws inspiration from Collegiate or Prep style which was popularized in the 1940′s-1950′s


    Ties and Bow Ties- Pocket Square Clothing

    Tops- Bomber jacket

              Varsity Jacket

    (Source: durimel.com)


  2. Pocket Squrea X Durimel - Style as Rebellion

    Here is the first of many more collaborations we did with pocket square clothing - An amazing mens wear line focused in formal accessories  all sewn in the US. We met with the two gentlemen (Rodolfo Ramirez, and Andrew Cheung - owners of PSC) over the internet, after finding there jaw dropping pieces, and were so excited to do this collaborative shoot. There ties are like none other something daring that stands right out of the tie and pocket square market that sais classy, yet unique. WE LOVE POCKET SQUARE, and we’re not just saying that haha.

    Style as Rebellion - “How to break out. If you’re right handed, draw with your left hand. Determine the most sensible, practical thing to do, and then do the exact opposite. Pick a color at random. Force yourself to use the typeface you hate the most. Take on a problem that you’ve never faced before. Overturn the game board and make up new rules based on where the pieces fall.”

    -Michael Bierut


    durimel (6 of 6) durimel (9 of 12)

    durimel (4 of 12)


  3. Lookbookillust

    So there’s this super cool blog called Lookbookillust, where this girl draws some of her favorite outfit posts she finds on lookbook.nu. We’ve visited the blog a few times and visited the day before we woke up to an E-mail with this drawing of us. Big hugs and kisses to Kathryn Wilkins for this amazing drawing! Like her on Facebook